The #1 target audience analysis

extract deep customer insights by analyzing your sales calls – upload now and analyze for free.

Knowledge becomes a tool

Your audience analysis

Take your marketing to the next level by analyzing your audience during real sales conversations – and automatically generating high-precision customer avatars.

IDENTITY helps you understand the problems, goals and pain points of your target audience better than they could express themselves.

The result: Messaging that speaks straight from the soul of your audience.

Customer analysis video call

⚠️ Frustrations / Challenges

  • I wanted to pelvic floor exercises, but they didn’t work.
  • I’ve tried two different electrical devices — but they didn’t help at all.
  • I put in the effort — but it’s useless.
  • Doctors say everything is physically fine — but I don't feel any improvement.
  • It’s really disheartening.

❤️ Problems / Pains

  • I wake up at night because I have to go — and then it’s just the amount of an eggcup.
  • The incontinence is really severe — that I can’t fall back asleep.
  • I can’t go without pads anymore.
  • After two or three hours, the pad is soaked through.
  • I barely want to walk ten steps anymore because it hurts so much.

Goals / Wishes

  • I’m grabbing at the last straw.
  • I hope my entire day around this problem.
  • I want to be able to sleep through the night again.
  • I want to be able to move again.
  • I just wish it would finally get better.

🟠 Impact on Other Areas of Life

  • It’s making me feel isolated.
  • I plan my entire day around this problem.
  • I hardly dare to go outside anymore.
  • I don’t want to go out with other people — it’s too embarrassing.
  • I don’t want to travel anymore — only with my family, because they know about it.

Why conventional methods fall short

Many businesses rely on traditional research techniques. But here's where they often fail.

Checklist Icon AI Chip Icon Speech Icon
Surveys: Low response rates and shallow insights. Hard to scale without an active community.
AI-based social media tools: Limited depth. Public posts lack emotional honesty and clear context.
The result: No real dialogue. No nuanced understanding. No strategic clarity.

Sales Calls: Goldmine with Obstacles

1:1 conversations provide the most honest insights. But when salespeople are busy selling and taking notes at the same time, they miss key statements. Without a system in place, valuable information gets lost.

Meeting Insights

The Fastest Way to High-Quality Marketing Content

Generate quality marketing content in seconds – based on real customer language.

Whether you need a LinkedIn post, a short video script or an email: Our Marketing Generator uses your unique customer voice to deliver content that converts – fast.

Save time, unleash ideas, and create psychologically sharp messaging – without staring at a blank page.

Audience Needs

Identify concrete expectations and unmet needs your solution can solve.

"I need something that actually works."
"I want clarity, not confusion."
"It has to fit into my everyday life."
"I wish someone just understood."

Pricing Plans

Choose the plan that fits your needs. Upgrade or cancel anytime.

Free

€0

  • 3 analyses total
  • Lifetime access
  • Dashboard
Get Started

Pro

€55/month

  • 20 analyses/month
  • Dashboard
  • Automatic processing
Subscribe Now

Premium

€100/month

  • 45 analyses/month
  • All Pro features included
  • Priority support
Subscribe Now

Enterprise

  • Customize analyses
  • Priority Support
  • Team access
Contact Us